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Revive.

Reclaim.

Reimagine.

Home: Welcome

Priscilla Joan

Leadership, Couple & Family Strategist,

Founder of Esther Project.

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​​'When leaders and families grow stronger, entire culture shifts'

Welcome to Esther Project! For over two decades I have worked as a counsellor and then as a  couple and family therapist alongside leaders & families and I’ve seen how pressure can stretch capacity, strain relationships, and cloud purpose. But I’ve also seen how clarity and connection restore direction and unlock transformation.

I truly desire for people to  experience complete transformation in every sphere.

In that, we are not just aiming for health alone to feel better, but  for depth. That is to create  and develop relational, mental , emotional and  financial wealth which translates to TRUE FREEDOM. I saw potential with clients and made the crucial decision to expand my therapeutic skills and insights into strategic consultations so we don't merely treat symptoms but change systems of thinking, relating, pursuing and leading in every dimension of people's lives. 

At the core of Esther Project is the EPICenter framework: Empire, Purpose, Influence, Capacity. More than a model, it’s a transformational strategy designed to revive what’s been lost, reclaim what matters most, and reimagine a dynamic future.  The work bridges psychology,  critical understanding and leadership development transforming how leaders and families integrate, and how couples navigate strain. 

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Explore What Is Available

At Esther Project , what is offered has been thoughtfully designed. With a proven record of success and a deep commitment to support you in developing capacity and connection; many have experienced its transformative impact.

​Take the first step toward wholesome change!

Book Priscilla For Your Next Speaking Event

Reach out via email to explore having Priscilla  bring wisdom, clarity, and empowerment to your next event.

Stories That Inspire

Our testimonials reflect the heart of our mission: to revive, reclaim and reimagine a new future. These stories come from clients whose lives have been transformed through our services, showcasing the breakthroughs they’ve experienced and the hope they’ve regained. Each testimonial is a testament to the impact of compassionate care and the power of lasting change.

We invite you to explore these real-life success stories and see how our commitment to healing and growth can help you on your journey. Your story could be next!

I didn’t know what to expect when I attended Priscilla’s workshop about a decade ago on Raising Brave Boys. Like any mother with two young boys I was facing many challenges then. Priscilla taught me simple tools that made a big difference. Most importantly to relinquish control. As I learnt to step back I found my husband stepping in. What a blessing!

- Shama

Your Path to Change Starts Here

Dubai, UAE

+971 55 232 9053

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